Top 5 Beauty Retail Apps on iOS in Germany: Q1 2023 Performance

In Q1 2023, the top 5 beauty retail apps on iOS in Germany displayed various trends in downloads, revenue, and active users. Here is a detailed breakdown of their performance.

Douglas - Parfüm & Kosmetik experienced a consistent pattern in weekly downloads, starting at around 14.9K in late December and fluctuating between 8.4K and 11K towards the end of March. Active users saw a gradual decline from 76.2K at the beginning of the year to 68.1K by the end of Q1.

Vorherige Version Sephora showed a notable increase in downloads, peaking at 12.8K in early January before stabilizing around the 4K to 6K range. Active users displayed an upward trend, reaching a peak of 54.8K in the last week of March.

flaconi had a varied download performance throughout the quarter, with highest downloads of approximately 8.7K in mid-February. The app's active users remained relatively stable, fluctuating between 46.7K and 61.4K, with a peak in mid-March.

Notino: profumi e cosmetici saw its downloads increase significantly in certain weeks, reaching a high of 4K at the end of January and 3.4K at the end of March. Active users also increased, peaking at 9.5K in late January and 8.8K in the final week of March.

GLAMOUR Shopping displayed a dramatic increase in downloads, particularly in the last week of March when downloads surged to approximately 13.4K. The app's active users followed a similar trend, with a significant jump to around 11.5K in the final week of the quarter.

This data, provided by Sensor Tower, highlights the dynamic nature of the beauty retail app market in Germany. For more detailed insights, visit Sensor Tower.